Welcome Small Business!

We Thank You For Choosing The Borough of Roselle to start, expand or relocate your business!

Opening a business in the Borough of Roselle, New Jersey, offers several compelling advantages that can be beneficial for entrepreneurs and business owners. Roselle is located in Union County, near major transportation networks including highways, railways, and close proximity to Newark Liberty International Airport. This location offers excellent logistical advantages for businesses needing easy access to transportation and shipping. Roselle boasts a diverse demographic, which can be advantageous for businesses looking to serve a wide range of customers or employ a diverse workforce. This diversity can also contribute to a vibrant business environment with varied consumer needs and preferences. For businesses that focus on consumer services or retail, Roselle provides a stable customer base with a growing population that supports local enterprises.

Get To Know Our Roselle Businesses


New Jersey's Urban Enterprise (UEZ) Authority is in the Department of Community Affairs. The UEZ Program exists to foster an economic climate that revitalizes designated urban communities and stimulates their growth by encouraging businesses to develop and create private sector jobs through public and private investment.
Benefits to UEZ firms include: (English) (Español)
*Reduced Sales tax of 3.3125%, effective 1/1/2018
*Tax free purchases on certain items such as capital equipment, facility expansions and upgrades.
*Benefit from financial assistance available agencies such as NJEDA.

Find out if you're in a Urban Enterprise Zone

STEP TWO: Register as a UEZ
Step By Step Instruction on registering as a UEZ

STEP THREE: Explore Programs available to your business!
Sign & Facade Program


For more information on how to become a UEZ, please email us at RoselleUEZ@BoroughOfRoselle.com